МОДУЛЬ 3. THE BASICS. COMPOSITION. Definition. The principles of composition. Tips for a successful composition. The rule of thirds. Pronunciation workshop: how to pronounce «would you...?». С.р. Colour, images, music and art in advertising (2 год.) С.р. Analyses of a printed add (2 год.)

МОДУЛЬ 1. COMMUNICATION. WHAT IS COMMUNICATION? Definition of communication. Purposes of communication. The process of communication. Elements in the process of communication. Areas of study. Communication barriers

МОДУЛЬ 1. COMMUNICATION. TYPES OF COMMUNICATION. Formal and informal communication. Verbal and non-verbal communication. Universals in non-verbal communication. How verbal and nonverbal communication overlap? What is nonverbal leakage?

МОДУЛЬ 1. COMMUNICATION. MASS AND INTERPERSONAL COMMUNICATION. Mass communication. Interpersonal communication. How social media is changing the way we communicate? Old and new «new media». С.р. Television and the new media (2 год.)

МОДУЛЬ 1. COMMUNICATION. CHANNELS OF COMMUNICATION. Choosing the best communication channel. Types of communication channels: traditional channels and new channels. Evolution of communication. Pronunciation workshop: «was» and «were». С.р. Advantages and disadvantages of new media (2 год.)

МОДУЛЬ 1. COMMUNICATION. VISUAL COMMUNICATION. Definition of visual communication. Advantages of visual communication. The basics of visual communication. Two main products of visual communication. Icons, indexes, symbols. С.р. Music as a form of communication (2 год.). С.р. Music Therapy (2 год.)

МОДУЛЬ 1. COMMUNICATION. GREAT COMMUNICATORS. Martin Luther King. Winston Churchill. Well-known speech by Martin Luther King. «We shall fight on the beaches» by Winston Churchill

МОДУЛЬ 1. COMMUNICATION. ARTICLES. The definite article: the. Indefinite article: a/an. No article. Pronunciation workshop: two different ways to pronounce the English word «the». С.р. Subliminal communication (2 год.)

МОДУЛЬ 1. COMMUNICATION. Тематична контрольна робота

МОДУЛЬ 2. GRAPHIC DESIGN. WHAT IS GRAPHIC DESIGN? Definition of graphic design. Origins of graphic design. Graphic design as a form of art. The fundamentals of design. Designer, maker, user

МОДУЛЬ 2. GRAPHIC DESIGN. THE GRAPHIC DESIGNER. The job as a graphic designer. The skills of a graphic designer. Graphic designer career: occupation description. The principles of graphic design. С.р. Great marketing agencies (2 год.)

МОДУЛЬ 2. GRAPHIC DESIGN. PURPOSE AND APPLICATIONS OF GRAPHIC. Purpose of graphic design. Applications of graphic design. The birth of modern graphic design. Artificial intelligence vs graphic design. С.р. Social activism and graphic design (2 год.). С.р. Design as a social and political commitment (2 год.)

МОДУЛЬ 2. GRAPHIC DESIGN. EVOLUTION AND FUTURE OF GRAPHIC DESIGN. What makes graphic design change? Augmented and virtual reality. Digital media. 100 years of Bauhaus. Artificial intelligence and wearable technology

МОДУЛЬ 2. GRAPHIC DESIGN. FROM BOHEMIAN ARTISTS TO MODERN GRAPHIC DESIGNERS. Cubism and Futurism. Synthetic Cubism. A brief history of graphic design. The origin of the industry. Pronunciation workshop: the linking /r/

МОДУЛЬ 2. GRAPHIC DESIGN. GREAT GRAPHIC DESIGNERS. Saul Bass: film and classic logo design. Paul Rand: logo design and corporate branding. Milton Glaser: «I Love New York» design. Rob Janoff: the Apple logo for Steve Jobbs

МОДУЛЬ 2. GRAPHIC DESIGN. BRAND IDENTITY AND GRAPHIC DESIGN. Label or corporate trademark. Branding and identity. Milton Glaser: famous graphic designer. Logo recognition challenge. С.р. Brands (2 год.). С.р. Branding and positioning (2 год.)

МОДУЛЬ 2. GRAPHIC DESIGN. PREPOSITIONS. Preposition of place. Preposition of time. Preposition of movement. Pronunciation workshop: the «schwa» sound

МОДУЛЬ 2. GRAPHIC DESIGN. LIFE SKILLS: RADIO INTERVIEW. Preparation of a short radio interview with a graphic designer. Preparation of a timetable on the milestones of graphic designer. Creation of a WordCloud. С.р. Case study: WhatsUpp (2 год.)

МОДУЛЬ 2. GRAPHIC DESIGN. ROUND UP. VOCABULARY. Повторення вивченого лексичного та граматичного матеріалу. С.р. A video curriculum: My CV (3 год.)

МОДУЛЬ 2. GRAPHIC DESIGN. Тематична контрольна робота

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МОДУЛЬ 3. THE BASICS. TYPEFACE. What is layout? What is a typeface? Classification and uses. The difference between typeface and font. The Impact typeface. The father of Times New Roman С.р. Fonts (2 год.) С.р. The movable typeset (2 год.)

МОДУЛЬ 3. THE BASICS. THE GREAT TYPES. Helvetica. Origins. Application. Unicity. The top 8 resume fonts. Dingbats. С.р. Type and lettering (2 год.)

МОДУЛЬ 3. THE BASICS. COLOURS. The colour wheel. Hues, shades, tints and tones. Colour harmonies. The difference between RGB and CMYK. Pronunciation workshop: assimilation of /t/ and /p/ С.р. Describing colour (1 год.)

МОДУЛЬ 3. THE BASICS. PICTURES, IMAGES, PHOTO, ILLUSTRATIONS… Pictures and images. Photographs, illustrations and Clip art. Infographic, maps, graphs, diagrams. Raster images and vector graphics. С.р. Describing placement (1 год.) С.р. Photo editing (2 год.)

МОДУЛЬ 3. THE BASICS. COMPOSITION. Definition. The principles of composition. Tips for a successful composition. The rule of thirds. Pronunciation workshop: how to pronounce «would you...?». С.р. Colour, images, music and art in advertising (2 год.) С.р. Analyses of a printed add (2 год.)

МОДУЛЬ 3. THE BASICS. LOGOS AND LABELS. Logos. Labels. Types of labels. The correct label С.р. Describe shapes (1 год.) С.р. Modal verbs in the present (2 год.)

МОДУЛЬ 3. THE BASICS. COMPARATIVES AND SUPERLATIVES. ROUND UP. Comparatives: comparing two entities. Superlatives: comparing an entity to a group. Revision С.р. A new typology (2 год.)

МОДУЛЬ 3. THE BASICS. Тематична контрольна робота

МОДУЛЬ 4. PAPER. LAYOUT ON PAPER. Definition of layout. Types of graphic layout. The basics of page layout. Pronunciation workshop: consonant – vowel linking

МОДУЛЬ 4. PAPER. FLYERS, LEAFLETS, BROCHURES AND BOOKLETS. Flyers. Leaflets. Brochures. Booklets. Types of brochures. Features of different types of publications. С.р. Reported speech (2 год.)

МОДУЛЬ 4. PAPER. NEWSPAPERS, TABLOIDS AND MAGAZINES. Common features of each publication. Newspapers. Magazines. Structure of a newspaper. С.р. Modern newspaper layout design tips

МОДУЛЬ 4. PAPER. BOOK LAYOUT. Basic elements. Parts of a book. Copyright. International Standard Book Number (ISBN). Creative commons vs Copyright С.р. Harry Potter: the book the conquered the world (2 год.)

МОДУЛЬ 4. PAPER. COMIC STRIPS. Definition. Origins. Comic layout. History of comics. Manga terminology С.р. Marvel comics (2 год.) С.р. Quantifiers (2 год.)

МОДУЛЬ 4. PAPER. FROM STORY TO STORYBOARDS: COMIC BOOKS. Storybooks and comic books: similarities and differences. Continuity. Film shooting technics. How to create a comic book

МОДУЛЬ 4. PAPER. POSTERS AND BILLBOARDS. Posters. Poster sizes. Billboards. Key features. Short analysis of billboard or poster. Pronunciation workshop: elision of /t/ С.р. Great movie posters (2 год.) С.р. The art of advertising photography (2 год.)

МОДУЛЬ 4. PAPER. Тематична контрольна робота

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