МОДУЛЬ 1. COMMUNICATION. MASS AND INTERPERSONAL COMMUNICATION. Mass communication. Interpersonal communication. How social media is changing the way we communicate? Old and new «new media». С

МОДУЛЬ 1. COMMUNICATION. WHAT IS COMMUNICATION? Definition of communication. Purposes of communication. The process of communication. Elements in the process of communication. Areas of study.

МОДУЛЬ 1. COMMUNICATION. TYPES OF COMMUNICATION. Formal and informal communication. Verbal and non-verbal communication. Universals in non-verbal communication. How verbal and nonverbal commu

МОДУЛЬ 1. COMMUNICATION. MASS AND INTERPERSONAL COMMUNICATION. Mass communication. Interpersonal communication. How social media is changing the way we communicate? Old and new «new media». С

МОДУЛЬ 1. COMMUNICATION. CHANNELS OF COMMUNICATION. Choosing the best communication channel. Types of communication channels: traditional channels and new channels. Evolution of communication

МОДУЛЬ 1. COMMUNICATION. VISUAL COMMUNICATION. Definition of visual communication. Advantages of visual communication. The basics of visual communication. Two main products of visual communic

МОДУЛЬ 1. COMMUNICATION. GREAT COMMUNICATORS. Martin Luther King. Winston Churchill. Well-known speech by Martin Luther King. «We shall fight on the beaches» by Winston Churchill

МОДУЛЬ 1. COMMUNICATION. ARTICLES. The definite article: the. Indefinite article: a/an. No article. Pronunciation workshop: two different ways to pronounce the English word «the». С.р. Sublim

МОДУЛЬ 1. COMMUNICATION. Тематична контрольна робота

МОДУЛЬ 2. GRAPHIC DESIGN. WHAT IS GRAPHIC DESIGN? Definition of graphic design. Origins of graphic design. Graphic design as a form of art. The fundamentals of design. Designer, maker, user

МОДУЛЬ 2. GRAPHIC DESIGN. THE GRAPHIC DESIGNER. The job as a graphic designer. The skills of a graphic designer. Graphic designer career: occupation description. The principles of graphic des

МОДУЛЬ 2. GRAPHIC DESIGN. PURPOSE AND APPLICATIONS OF GRAPHIC. Purpose of graphic design. Applications of graphic design. The birth of modern graphic design. Artificial intelligence vs graphi

МОДУЛЬ 2. GRAPHIC DESIGN. EVOLUTION AND FUTURE OF GRAPHIC DESIGN. What makes graphic design change? Augmented and virtual reality. Digital media. 100 years of Bauhaus. Artificial intelligence

МОДУЛЬ 2. GRAPHIC DESIGN. FROM BOHEMIAN ARTISTS TO MODERN GRAPHIC DESIGNERS. Cubism and Futurism. Synthetic Cubism. A brief history of graphic design. The origin of the industry. Pronunciatio

МОДУЛЬ 2. GRAPHIC DESIGN. GREAT GRAPHIC DESIGNERS. Saul Bass: film and classic logo design. Paul Rand: logo design and corporate branding. Milton Glaser: «I Love New York» design. Rob Janoff:

МОДУЛЬ 2. GRAPHIC DESIGN. BRAND IDENTITY AND GRAPHIC DESIGN. Label or corporate trademark. Branding and identity. Milton Glaser: famous graphic designer. Logo recognition challenge. С.р. Bran

МОДУЛЬ 2. GRAPHIC DESIGN. PREPOSITIONS. Preposition of place. Preposition of time. Preposition of movement. Pronunciation workshop: the «schwa» sound

МОДУЛЬ 2. GRAPHIC DESIGN. LIFE SKILLS: RADIO INTERVIEW. Preparation of a short radio interview with a graphic designer. Preparation of a timetable on the milestones of graphic designer. Creat

МОДУЛЬ 2. GRAPHIC DESIGN. ROUND UP. VOCABULARY. Повторення вивченого лексичного та граматичного матеріалу. С.р. A video curriculum: My CV (3 год.)

МОДУЛЬ 2. GRAPHIC DESIGN. Тематична контрольна робота

Підсумкове заняття

МОДУЛЬ 3. THE BASICS. TYPEFACE. What is layout? What is a typeface? Classification and uses. The difference between typeface and font. The Impact typeface. The father of Times New Roman С.р.

МОДУЛЬ 3. THE BASICS. THE GREAT TYPES. Helvetica. Origins. Application. Unicity. The top 8 resume fonts. Dingbats. С.р. Type and lettering (2 год.)

МОДУЛЬ 3. THE BASICS. COLOURS. The colour wheel. Hues, shades, tints and tones. Colour harmonies. The difference between RGB and CMYK. Pronunciation workshop: assimilation of /t/ and /p/ С.

МОДУЛЬ 3. THE BASICS. PICTURES, IMAGES, PHOTO, ILLUSTRATIONS… Pictures and images. Photographs, illustrations and Clip art. Infographic, maps, graphs, diagrams. Raster images and vector grap

МОДУЛЬ 3. THE BASICS. COMPOSITION. Definition. The principles of composition. Tips for a successful composition. The rule of thirds. Pronunciation workshop: how to pronounce «would you...?».

МОДУЛЬ 3. THE BASICS. LOGOS AND LABELS. Logos. Labels. Types of labels. The correct label С.р. Describe shapes (1 год.) С.р. Modal verbs in the present (2 год.)

МОДУЛЬ 3. THE BASICS. COMPARATIVES AND SUPERLATIVES. ROUND UP. Comparatives: comparing two entities. Superlatives: comparing an entity to a group. Revision С.р. A new typology (2 год.)

МОДУЛЬ 3. THE BASICS. Тематична контрольна робота

МОДУЛЬ 4. PAPER. LAYOUT ON PAPER. Definition of layout. Types of graphic layout. The basics of page layout. Pronunciation workshop: consonant – vowel linking

МОДУЛЬ 4. PAPER. FLYERS, LEAFLETS, BROCHURES AND BOOKLETS. Flyers. Leaflets. Brochures. Booklets. Types of brochures. Features of different types of publications. С.р. Reported speech (2 год

МОДУЛЬ 4. PAPER. NEWSPAPERS, TABLOIDS AND MAGAZINES. Common features of each publication. Newspapers. Magazines. Structure of a newspaper. С.р. Modern newspaper layout design tips

МОДУЛЬ 4. PAPER. BOOK LAYOUT. Basic elements. Parts of a book. Copyright. International Standard Book Number (ISBN). Creative commons vs Copyright С.р. Harry Potter: the book the conquered th

МОДУЛЬ 4. PAPER. COMIC STRIPS. Definition. Origins. Comic layout. History of comics. Manga terminology С.р. Marvel comics (2 год.) С.р. Quantifiers (2 год.)

МОДУЛЬ 4. PAPER. FROM STORY TO STORYBOARDS: COMIC BOOKS. Storybooks and comic books: similarities and differences. Continuity. Film shooting technics. How to create a comic book

МОДУЛЬ 4. PAPER. POSTERS AND BILLBOARDS. Posters. Poster sizes. Billboards. Key features. Short analysis of billboard or poster. Pronunciation workshop: elision of /t/ С.р. Great movie poster

МОДУЛЬ 4. PAPER. Тематична контрольна робота

Підсумкове заняття

МОДУЛЬ 5. TOOLS AND SOFTWARE. GREAT TOOLS: COMPUTERS. Forerunners. First generation. Second generation. Third generation. Fourth generation. Fifth generation and the Internet. The importance of computers in communication

МОДУЛЬ 5. TOOLS AND SOFTWARE. PAPER TOOLS. Rotary printing presses. Printers. Photocopies. Photo printing machines. Some printing milestones. Pronunciation workshop: pronouncing «nd»

МОДУЛЬ 5. TOOLS AND SOFTWARE. HOW TO PRINT A BOOK. Typesetting and galleys. Pages and mechanical. Filming. Stripping. Blueprints. Plates. Printing. Binding

МОДУЛЬ 5. TOOLS AND SOFTWARE. PAPER SOFTWARE. Desktop publishing software. Photo editing. Photo cropping. Print management software. Pronunciation workshop: how do fluent speakers pronounce «and»?

МОДУЛЬ 5. TOOLS AND SOFTWARE. PAINTING AND DRAWING SOFTWARE. Painting software. Drawing software. What are Vector Graphics? Drawing vs Painting

МОДУЛЬ 5. TOOLS AND SOFTWARE. PHOTO EDITING SOFTWARE. Photo editing software. Programs or web applications? Common features. More advanced techniques. Image editing

МОДУЛЬ 5. TOOLS AND SOFTWARE. DESKTOP PUBLISHING SOFTWARE. Desktop publishing (DTP). Features. Uses. The History of Desktop Publishing. The classification of the most popular DTP software

МОДУЛЬ 5. TOOLS AND SOFTWARE. SCREEN SOFTWARE. Video and film editing. Sound editing. Subtitles. Motion capture. Video editing techniques. Pronunciation workshop: how to pronounce «have» when it's an auxiliary

МОДУЛЬ 5. TOOLS AND SOFTWARE. GREAT SOFTWARE: ADOBE ACROBAT. The Camelot project. The birth of Acrobat. Characteristics of PDF files. Adobe Acrobat Pro DC. Evolution of the digital document

МОДУЛЬ 5. TOOLS AND SOFTWARE. WEB TOOLS. BUILDING WEBPAGES AND WEBSITES. Evolution of Web 1.0. Web 3.0. Web platforms. Clouds. Digital services. What are Wikis for? Webpages and websites. Text editors. Web servers. Testing the website. What is a Website Builder? Website layout software

МОДУЛЬ 5. TOOLS AND SOFTWARE. Тематична контрольна робота