МОДУЛЬ 2. GRAPHIC DESIGN. BRAND IDENTITY AND GRAPHIC DESIGN. Label or corporate trademark. Branding and identity. Milton Glaser: famous graphic designer. Logo recognition challenge. С.р. Bran

МОДУЛЬ 1. COMMUNICATION. WHAT IS COMMUNICATION? Definition of communication. Purposes of communication. The process of communication. Elements in the process of communication. Areas of study.

МОДУЛЬ 1. COMMUNICATION. TYPES OF COMMUNICATION. Formal and informal communication. Verbal and non-verbal communication. Universals in non-verbal communication. How verbal and nonverbal commu

МОДУЛЬ 1. COMMUNICATION. MASS AND INTERPERSONAL COMMUNICATION. Mass communication. Interpersonal communication. How social media is changing the way we communicate? Old and new «new media». С

МОДУЛЬ 1. COMMUNICATION. CHANNELS OF COMMUNICATION. Choosing the best communication channel. Types of communication channels: traditional channels and new channels. Evolution of communication

МОДУЛЬ 1. COMMUNICATION. VISUAL COMMUNICATION. Definition of visual communication. Advantages of visual communication. The basics of visual communication. Two main products of visual communic

МОДУЛЬ 1. COMMUNICATION. GREAT COMMUNICATORS. Martin Luther King. Winston Churchill. Well-known speech by Martin Luther King. «We shall fight on the beaches» by Winston Churchill. С.р. Sublim

МОДУЛЬ 1. COMMUNICATION. Тематична контрольна робота

МОДУЛЬ 2. GRAPHIC DESIGN. WHAT IS GRAPHIC DESIGN? Definition of graphic design. Origins of graphic design. Graphic design as a form of art. The fundamentals of design. Designer, maker, user

МОДУЛЬ 2. GRAPHIC DESIGN. THE GRAPHIC DESIGNER. The job as a graphic designer. The skills of a graphic designer. Graphic designer career: occupation description. The principles of graphic des

МОДУЛЬ 2. GRAPHIC DESIGN. PURPOSE AND APPLICATIONS OF GRAPHIC. Purpose of graphic design. Applications of graphic design. The birth of modern graphic design. Artificial intelligence vs graphi

МОДУЛЬ 2. GRAPHIC DESIGN. FROM BOHEMIAN ARTISTS TO MODERN GRAPHIC DESIGNERS. Cubism and Futurism. Synthetic Cubism. A brief history of graphic design. The origin of the industry. Pronunciatio

МОДУЛЬ 2. GRAPHIC DESIGN. GREAT GRAPHIC DESIGNERS. Saul Bass: film and classic logo design. Paul Rand: logo design and corporate branding. Milton Glaser: «I Love New York» design. Rob Janoff:

МОДУЛЬ 2. GRAPHIC DESIGN. BRAND IDENTITY AND GRAPHIC DESIGN. Label or corporate trademark. Branding and identity. Milton Glaser: famous graphic designer. Logo recognition challenge. С.р. Bran

МОДУЛЬ 2. GRAPHIC DESIGN. PREPOSITIONS. Preposition of place. Preposition of time. Preposition of movement. Pronunciation workshop: the «schwa» sound

МОДУЛЬ 2. GRAPHIC DESIGN. Тематична контрольна робота

Підсумкове заняття

МОДУЛЬ 3. THE BASICS. TYPEFACE. What is layout? What is a typeface? Classification and uses. The difference between typeface and font. The Impact typeface. The father of Times New Roman. Самостійна робота (2 год.) - Fonts. Самостійна робота ( 2 год.) - The great types

COLOURS. The colour wheel. Hues, shades, tints and tones. Colour harmonies. The difference between RGB and CMYK. Pronunciation workshop: assimilation of /t/ and /p/

PICTURES, IMAGES, PHOTO, ILLUSTRATIONS… Pictures and images. Photographs, illustrations and Clip art. Infographic, maps, graphs, diagrams. Raster images and vector graphics. Самостійна робота ( 2 год.) - Colour, images, music and art in advertising

COMPOSITION. Definition. The principles of composition. Tips for a successful composition. The rule of thirds. Pronunciation workshop: how to pronounce «would you...?». Самостійна робота (2 год.) - Analyses of a printed add

LOGOS AND LABELS. Logos. Labels. Types of labels. The correct label. Самостійна робота (2год.) - Modal verbs in the present

COMPARATIVES AND SUPERLATIVES. ROUND UP. Comparatives: comparing two entities. Superlatives: comparing an entity to a group. Revision. Самостійна робота (2 год.) - A new typology

Тематична контрольна робота

МОДУЛЬ 4. PAPER. LAYOUT ON PAPER. Definition of layout. Types of graphic layout. The basics of page layout. Pronunciation workshop: consonant – vowel linking

FLYERS, LEAFLETS, BROCHURES AND BOOKLETS. Flyers. Leaflets. Brochures. Booklets. Types of brochures. Features of different types of publications. Самостійна робота (2 год.) - Reported speech

NEWSPAPERS, TABLOIDS AND MAGAZINES. Common features of each publication. Newspapers. Magazines. Structure of a newspaper. Самостійна робота (2 год.) - Modern newspaper layout design tips

BOOK LAYOUT. Basic elements. Parts of a book. Copyright. International Standard Book Number (ISBN). Creative commons vs Copyright. Самостійна робота (2 год.) - Comic strips

POSTERS AND BILLBOARDS. Posters. Poster sizes. Billboards. Key features. Short analysis of billboard or poster. Pronunciation workshop: elision of /t/ Самостійна робота (2 год.) - Great movie posters

From story to storyboards: comic books. Storybooks and comic books: similarities and differences. Continuity. Film shooting technics. How to create a comic book. Самостійна робота (2 год.) - Quantifiers. Самостійна робота (2 год.) - Memes… not only funny stories.

Тематична контрольна робота