МОДУЛЬ 2. GRAPHIC DESIGN. THE GRAPHIC DESIGNER. The job as a graphic designer. The skills of a graphic designer. Graphic designer career: occupation description. The principles of graphic design. С.р. Great marketing agencies (2 год.)

МОДУЛЬ 1. COMMUNICATION. WHAT IS COMMUNICATION? Definition of communication. Purposes of communication. The process of communication. Elements in the process of communication. Areas of study. Communication barriers

МОДУЛЬ 1. COMMUNICATION. TYPES OF COMMUNICATION. Formal and informal communication. Verbal and non-verbal communication. Universals in non-verbal communication. How verbal and nonverbal communication overlap? What is nonverbal leakage?

МОДУЛЬ 1. COMMUNICATION. MASS AND INTERPERSONAL COMMUNICATION. Mass communication. Interpersonal communication. How social media is changing the way we communicate? Old and new «new media». С.р. Television and the new media (2 год.)

МОДУЛЬ 1. COMMUNICATION. CHANNELS OF COMMUNICATION. Choosing the best communication channel. Types of communication channels: traditional channels and new channels. Evolution of communication. Pronunciation workshop: «was» and «were». С.р. Advantages and disadvantages of new media (2 год.)

МОДУЛЬ 1. COMMUNICATION. VISUAL COMMUNICATION. Definition of visual communication. Advantages of visual communication. The basics of visual communication. Two main products of visual communication. Icons, indexes, symbols. С.р. Music as a form of communication (2 год.). С.р. Music Therapy (2 год.)

МОДУЛЬ 1. COMMUNICATION. GREAT COMMUNICATORS. Martin Luther King. Winston Churchill. Well-known speech by Martin Luther King. «We shall fight on the beaches» by Winston Churchill. С.р. Subliminal communication (2 год.)

МОДУЛЬ 1. COMMUNICATION. Тематична контрольна робота

МОДУЛЬ 2. GRAPHIC DESIGN. WHAT IS GRAPHIC DESIGN? Definition of graphic design. Origins of graphic design. Graphic design as a form of art. The fundamentals of design. Designer, maker, user

МОДУЛЬ 2. GRAPHIC DESIGN. THE GRAPHIC DESIGNER. The job as a graphic designer. The skills of a graphic designer. Graphic designer career: occupation description. The principles of graphic design. С.р. Great marketing agencies (2 год.)

МОДУЛЬ 2. GRAPHIC DESIGN. PURPOSE AND APPLICATIONS OF GRAPHIC. Purpose of graphic design. Applications of graphic design. The birth of modern graphic design. Artificial intelligence vs graphic design. С.р. Social activism and graphic design (2 год.). С.р. Design as a social and political commitment (2 год.)

МОДУЛЬ 2. GRAPHIC DESIGN. FROM BOHEMIAN ARTISTS TO MODERN GRAPHIC DESIGNERS. Cubism and Futurism. Synthetic Cubism. A brief history of graphic design. The origin of the industry. Pronunciation workshop: the linking /r/

МОДУЛЬ 2. GRAPHIC DESIGN. GREAT GRAPHIC DESIGNERS. Saul Bass: film and classic logo design. Paul Rand: logo design and corporate branding. Milton Glaser: «I Love New York» design. Rob Janoff: the Apple logo for Steve Jobbs

МОДУЛЬ 2. GRAPHIC DESIGN. BRAND IDENTITY AND GRAPHIC DESIGN. Label or corporate trademark. Branding and identity. Milton Glaser: famous graphic designer. Logo recognition challenge. С.р. Brands (2 год.). С.р. Branding and positioning (2 год.)

МОДУЛЬ 2. GRAPHIC DESIGN. PREPOSITIONS. Preposition of place. Preposition of time. Preposition of movement. Pronunciation workshop: the «schwa» sound

МОДУЛЬ 2. GRAPHIC DESIGN. Тематична контрольна робота

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